Articles
Badwill And The Shovel Ready Foxtrot Economy
The recession has launched its own share of buzzwords, here’s a few we’ve been hearing lately. If there are any you’re noticing trending, let us know.
| Badwill: |
The opposite of goodwill, the negative effect on sales and share price (or electoral chances) experienced when the public learns about unacceptable personal or business practices. |
| Dead Cat Bounce: |
A temporary up turn in markets following a swift decline in sales followed by a further fall. |
| Decremental: |
The opposite of incremental, a state of steady decrease. |
| Foxtrot Economy: |
A state in which the economic figures released indicate fast-fast growth, but are followed by further quarters of slow-slow growth. |
| Funemployment: |
A self descriptor for people who find themselves out of work and enjoying spending time doing other things that a full time job didn’t allow, usually only used by people without pressing financial obligations. |
| Shovel Ready: |
Descriptor of a project that is ready to start just as soon as financial resources are made available. |
| Zombie Company: |
A business usually in financial services which is not financially viable without government loans and guarantees. |
Claudine Mcclean
T: 01789 734333
E: claudinem@predaptive.com
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